From: us To: you

This week we are proud to announce the change from the old slogan "Experience Design" to our brand new one: "Service Innovation".
This change was inspired by our recent discussions in events in which we spoke and presented our ideas, sales pitches and the Engine (www.enginegroup.co.uk) seminar that took place in London-UK last week and from which i just came back.
It is kinda simple to chunk down what Design Loyalty does, and that is : Service Design.

Problem is that, not only in Brazil but in the whole world, people get confused with the term "Design", often accepting it as a "way to do nice cute things". And that causes a contextual gap that ends up draining lots of effort in the part of the sales pitch we do not think is the most valuable one.

The "What" part of the sales pitch is the one we are suppose to defend Service Design inside the "What do we do" context. That's the worst context to do it, in our view we're rather to pitch the "service design clever way" of doing things in the "How we do it" part. That's when we have time and can get more deeply inside cases and examples.
The "What" phase is a "elevator speech", and don't allows the right amount of info to be shouted out.

So, what we do?
Service Design. But that's our job, our way of doing things, and it is completely about us.

The question that really matters is:
What you Brand/Business wins by work with us?
And that is Service Innovation.

Now, that's about you.